Also known as an Innovation-process to develop products and part of the upcoming agile management design-thinking can be very helpful for companies, which suffer from the digital transformation and have to change their strategy. It is asking the producer to empathize with the customers and directly create with them.

To design often means to be adaptable to the project itself, learning while doing and try to solve problems by detecting faults. So doing mistakes is not a blame, instead it is more seen as a necessary thing to give creativity a chance and make a better end result.

Having anxiety about taking wrong paths is toxic for entrepreneurs, employees and the project itself, because it will affect very important decisions. So design-thinking includes to switch during the process between the phases and be able to combine the producers-, customers- and marketing-view. Still, there are six developing steps like "Understand","Observe","POV","Ideate","Prototype" and "Test".


Everything starts by empathize with the product's user. Getting insights and a human-focus can reveal new ways of solving and come up with preferred situations for business and society.


To interact with the target-group includes doing interviews, having dialogues with them and notice the customer's behaviour. This step allows the designer to see the solution from the user's perspective.


In these steps the Team will discuss the found out results and come up with a holistic view. Probably every member has his different perception. So it is necessary to communicate the idea via storytelling in an understandable way. For example tools to explain the idea can be sketching, abstracting, and fast modelling.


Create a proper Idea and including economical, palatability as like as practicability is the goal of this phase. Techniques as brainstorming and analytical thinking are often the key to the best solution.


When the Idea becomes more detailed, the prototyping-step will start. Again modelling is ecessary to find out what kind of shape the product will have. This can have different dimensions and depends on the Idea such as the solution itself. Paper prototypes, visualizing, storytelling or

role-play bring the project to reality. Advantage is to see if form, function and user's experience is perfectly connected.


After having the right prototype, the design-team will start to test it. Are every goals accomplished? Is the product pleasant for the User? Can it be improved to reach a better result? These and many more questions wants to be answered at every projects end. Helpful again is to interact with the customers and interview them about. A reference point can also be the form-follows-function-philosophy.