Human-Centered-Design | Part 1

Human-centered-design is a sub-discipline and assumes that the best ideas and solutions arise through communication with the target group itself. The project planning, the resulting team and the target group interview are designed in such a way that the user is the focus. At the same time, the inclusion of the designer in the life of the target group can provide a profound insight, making the result become even more tailored.


Human-centered design is not a perfectly linear process, and every project has its own character. Yet they all go through three major phases. Inspiration, brainstorming and implementation. Here can strong empathy to target-group be developed. Caused by not being busy only with the Project itself, but also tries to see the customer's perspective.


In this phase, the designer tries to understand the people behind the project so that the learning effect and the cooperation for the client is increased. Interviews are often used and the base for the next steps.


This is where brainstorming and design comes into play. In this phase, the project will be conceptualized.


At this stage, the implementation of the concept is in the foreground. At the same time, the marketing and influence of the idea on the world will be analysed.